Susan E. West

Speaker, Author & Trusted Leader

Susan really inspired me! This is amazing and very important work Susan is doing. We are all responsible for creating the future—our children- Louise Crooks, Owner, Keys to Clarity

I thoroughly enjoyed the camaraderie with fellow participants in her Leadership Workshops which were enlightening, challenging and, yes, fun… I especially valued her commitment to me during our sessions… - George Chene, Engineering Program Manager

Susan is an inspiring speaker! She motivated me and my team to take action! I am delighted we hired her to speak to our Foundation.– Kathleen Marcath, Events Director

The whole program was all good news! We need more sessions like this one that Mrs. West gave. This program was not long enough! I wanted more and loved sharing information. I enjoyed this training; it is useful for work and home.- Community Housing Management Staff

No other leadership or management class even comes close to the Empowering Passionate Leadership Seminars through QuadWest Associates! These seminars have helped me define who I am as a leader and for what I want to be known.- Richard S. Kavner, Account Director

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Motivational Speaker on Team Building

November 24, 2010 by Susan West Leave a Comment


Motivational Speaker, Susan E West Gives Keynote on Team Building


Favorite Business Topics

Susan West loves to engage audiences in topics of interest and bring enough fun to make the time spent together in a keynote, workshop or training worthwhile. The most requested topics for keynotes and workshops include:

Leadership Training Presented By Susan West

  • Leadership
  • Success
  • Team Building
  • Women’s Empowerment, and
  • Family/Parenting.


  • See Susan’s Video… Are You Willing to Do What Others Won’t? Dare To Unleash The Power of Teams is a favorite keynote with valuable tips and immediate applicable actions leaders can take to motivate teams for results. Susan shares the secrets of how her business team started from scratch to go on to win a Fortune 100 Company’s Supplier of the Year Award based on excellent customer service.

    Executive Presence: Are You Communicating Competent Survival or Empowered Radiance inspires women with confidence and provides easily actionable steps that can be applied immediately and have the desired impact.


    Whatever your needs are, it is worth the phone call to Susan to discuss how she can accommodate your needs and ensure your audience is pleased with the content and delivery. Susan’s business and entrepreneurial background has provided her with the hands-on kinds of experiences that allow her to share the ups and downs of corporate life and balancing a career, family and self care. Susan E West is a motivational speaker that makes a difference.

    To inquire about booking Susan, or your local Speaker’s Bureau, click here >> or call 248-689-2006 now.

    Filed Under: Keynote Speaking Tagged With: keynote speaking

    Speaking Up

    October 30, 2010 by Susan West Leave a Comment

    Susan West is speaking up for parents and families. The Family Boardroom Program is designed to provide parents and their children a framework with proven techniques for encouraging an environment that will foster trust, collaboration and confidence in everyone.

    The program includes one (1) workshop and eight (8) group coaching sessions where participants receive complete coaching support in creating their own Family Board Room where you discover the strengths of each family member, identify values as well as goals and design your own custom plan for financial freedom. Not only will you have a living plan, you will also experience personal growth for yourself and your family members.

    The program is structured for all family members to have input and the process encourages fun as well as results.

    Filed Under: Keynote Speaking Tagged With: family leaders, family leadership, keynote speaking, parenting workshops

    Workshop – The Family Boardroom

    October 29, 2010 by SWest Leave a Comment

    Our newest program is targeted for parents and their families. Susan West launched The Family Boardroom: Planning For Financial Freedom on October 24, 2010. Participants gained valuable information on how to engage their families in creating a family board meeting for themselves. The workshop was very interactive with parents completing exercises that prepared them for their very first Family Boardroom meeting.

    Family Meeting TogetherOne of the favorite parts of the program was the introduction of the QuadWest Family – Bill, Mark and James. Participants were able to ask Mark and James, (Susan’s sons) on the benefits they gained from being a part of the West Family Boardroom meetings. James spoke to the mindset about money that he learned and now appreciates as a college student managing his finances for rent, living expenses and fun. Mark commented on how he understands how important it is to set goals and work on achieving them. He shared how he has gone after goals and realized them year after year. As their Mom, I was really proud and grateful for their openness in sharing with all of the participants.

    Here’s what they had to say:

    “Great tools for bringing families together in a setting that will provide a safe environment to communicate dreams, goals and family values.”
    - Kathy M., Rochester Hills, MI

    “Susan’s program was very organized, flowed well and provided good supporting documentation.”
    - Rich K.. West Bloomfield, MI

    “The Family Boardroom workshop material had valuable exercises and very poignant questions were asked. What I gained most from Susan’s presentation was the clean/concise way she laid out the process and how to adapt it to our own family situation.”
    -Joanne P., Grosse Pointe Woods, MI

    Filed Under: Keynote Speaking Tagged With: family leadership training, keynote speaking

    Workshop – Building Trust As A Leader

    October 29, 2010 by Susan West Leave a Comment

    Trust: A Foundation For Personal And Professional Success was highly rated by participants for the practical information provided. Business owners and managers were able to share trust concerns they have experienced with employees or clients. Susan’s program discusses the behaviors that leaders should master to ensure they are demonstrating trust.

    Leadership MeetingThis 90-minute seminar is very interactive and the tools provided can be put to use immediately.

    Filed Under: Keynote Speaking Tagged With: keynote speaking, leadership training, leadership workshops

    Training – Behavioral Interviewing

    October 29, 2010 by Susan West Leave a Comment

    Managers: learn how to select your new employee so you are both happy! Selecting the right employee for a new opening in your department can be stressful for you and the candidate. Using the techniques of Behavioral Interviewing can be invaluable to a hiring manager and the human resource team. Susan’s Behavioral Interviewing workshop trains managers and recruiters on how to prepare, interview and select the right candidate.

    Business LeadersThis training has managers actually do the work right in the training session so at the end of the program they are ready for their next interview.

    Filed Under: Keynote Speaking Tagged With: human resource training, keynote speaking, leadership training, training for managers

    Training – Leading Confidently!

    October 29, 2010 by Susan West Leave a Comment

    Leadership Training

    Leading and Living Confidently Training – This 8 week leadership training program is targeted for managers, leaders and professionals who want to take their career to the next level. Each leader walks away with a leadership development plan and the key actions they need to take. Participants experience increased self confidence and are able to put the tools and techniques into action right away.

    Participants learn:

    • How to create your own Personal Empowerment Plan includes Identifying a clear vision, defining your values, establishing key passions and actions to keep you balanced.
    • How to build accountability and support around you for courage and action;
    • How act to dissipate fear, taking actions, increasing your abilities to go to the next level;
    • How to bounce back quickly and build your muscle around mistakes, failure…
    • Have the tools and resources to utilize for more results;
    • Move out of isolation into collaboration!
    • Participate in a confidential and safe space with non-judgment and full support;
    • Get inspired & supported by your peers! BE EMPOWERED and INSPIRED

    The program can be presented in a 90 minute weekly webinar format with participants calling in from the convenience of their desks. Or, the program can be presented in a conference room setting with all participants together.

    Filed Under: Keynote Speaking Tagged With: human resource training, keynote speaking, leadership training, leadership workshops, managerial training, webinars

    Conference – Women in Automotive

    October 29, 2010 by Susan West Leave a Comment

    Status of Women in the Automotive Industry Panel; Susan West participated in speaking at the 7th Annual Michigan Women’s Business Conference and Expo – October 2007

    Here is an excerpt from her comments…
    Learning Is Enhanced When Attendees ParticipateWould you share with us the status of women in the automotive industry as well as how women business owners can use AWAF to advance their businesses?

    The second part of this question – sharing how women business owners can use AWAF to advance their businesses – is easy. I will be happy to answer this.

    The first part of this question – Share with us the status of women in the automotive industry” – is about as much fun as answering “How much do I weigh?”

    The answer for both is personal…

    And can best be answered with

    “Well I have come a long way and I have some more work to do!”

    There are three key insights I gained from looking back over my career in automotive that are serving me well even now as an Entrepreneur:
    1) I took risks. When I was with MSX we had an opportunity to quote opening an office in Mexico City to support GM. We won the project, I saw it as an opportunity to create MSX de Mexico and run the office in Mexico.

    Shall I name the RISKS – my company was unsure of just how profitable this “GM win was”, I would be leaving behind a job I knew well, I did not speak Spanish, my family – a husband and two sons 7 and 10 lived here in Troy, Americans doing business in Mexico City were a target for crime…
    I once again sought the job and got it – not sure anyone else wanted it! This position made the difference in my career – I stepped up and demonstrated leadership with a successful launch and profitability for MSX de Mexico with in six months! My confidence blossomed.

    2) I made requests and choices that suited me. I took ownership of my career.

    I took the opportunity for a buyout from GM when I felt my career there was not working and my personal family needs demanded more attention.

    Filed Under: Keynote Speaking Tagged With: keynote speaking, women in automotive, women in leadership, women leadership

    – Kathleen Marcath, Events Director

    October 24, 2010 by Susan West Leave a Comment

    Susan is an inspiring speaker! She motivated me and my team to take action! I am delighted we hired her to speak to our Foundation.

    Filed Under: Testimonials

    - Community Housing Management Staff

    October 24, 2010 by Susan West Leave a Comment

    The whole program was all good news! We need more sessions like this one that Mrs. West gave. This program was not long enough! I wanted more and loved sharing information. I enjoyed this training; it is useful for work and home.

    Filed Under: Testimonials

    - Greg Williams, Host of Meet The Experts

    October 24, 2010 by Susan West Leave a Comment

    “Unleashing Your Leadership Power” … Wow! This series is very dynamic!

    Filed Under: Testimonials
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